CHICAGO -

Automotive Internet Media revealed Monday it will offer its search engine optimization services to a select number of dealers in each market.

Company executives explained they provide ethical SEO services and adhere to Google’s Webmaster Guidelines. All clients can utilize Google Analytics and Webmaster Tools to track the results of the campaign.

SEO strategy can start with on-site optimization and continue through to off-site content development. AIM believes creating compelling and useful content is a key influencer for increasing search results rank.

AIM thinks its SEO services can help clients’ sites move up in search so they can generate the kind of traffic to gain more customers.

AIM reiterated that it owns, manages and represents automotive websites that serve more than 2.7 million shoppers to their sites every month. The company stressed the majority of that traffic is generated through search engine optimization.

“We discovered firsthand what it takes to increase our site’s ranking. We learned what worked and what didn’t work, but most importantly we learned how much effort it takes to increase the ranking,” stated Tony French, president and co-founder of AIM.

“The algorithms are constantly changing and if you leave the responsibility for SEO to your Internet manager, whose main job is to sell cars, you’ll get left behind,” French continued.

French went on to highlight AIM’s approach is to educate the dealership’s management team on the real factors that contribute to getting higher rank. AIM insisted there are many companies offering outdated or incorrect strategies on how to improve search engine optimization campaigns.

Due to the complexity of this industry and the constant changes, AIM thinks many dealers are following the wrong advice.

“It’s amazing what dealers are being told and sold under the SEO name,” French offered.

“SEO is a complete industry, not different from the automotive industry with conferences and seminars you can attend to learn the latest techniques, strategies and factors that increase page rank,” he added. “In many cases, a website developer or company doesn’t have the expertise to get a dealership ranked or isn’t contracted to do so. It takes a lot of work.”