This week, CallRevu welcomed Merchant Centric into its Center of Excellence.

The provider of communications technology for the automotive retail industry said this partnership represents another stride into brand reputation management, leveraging Merchant Centric’s expertise to enhance the overall customer experience.

Executives highlighted Merchant Centric, known for its approach to managing and analyzing customer feedback across various platforms, aligns with CallRevu’s mission to revolutionize customer interactions through intelligent communication and comprehensive analytics.

By combining Merchant Centric’s advanced reputation management tools with CallRevu’s interaction intelligence software, the companies said automotive retailers will benefit from a more cohesive approach to managing consumer perceptions and interactions.

The partnership between CallRevu and Merchant Centric is geared to deliver immediate benefits to clients, including:

—Advanced analytics and insights to monitor and improve brand reputation benchmarks such as customer satisfaction index (CSI) against the competition

—Integrated communication strategies that align responsive brand building engagement with customer expectations

—Streamlined processes to efficiently address customer feedback and reviews, ensuring quick and informed resolutions for optimal outcomes

Looking ahead, CallRevu and Merchant Centric said they are dedicated to continuous innovation and the development of new strategies to further enhance customer reputation and engagement, driving dealership performance.

“Welcoming Merchant Centric to our Center of Excellence marks not just an expansion of our network but a substantial enhancement of our capabilities,” CallRevu CEO Ben Chodor said in a news release.

“By deepening our understanding of what customers and prospects are saying, we are set to transform brand reputation management for dealerships. Together, we’re empowering automotive dealers to elevate customer satisfaction and loyalty, crucial advantages in today’s competitive market,” Chodor went on to say.