CAMBRIDGE, Mass. -
CarGurus revealed Wednesday that it has enhanced its DealFinder online auto shopping tool to include regional pricing data.
Basically, DealFinder analyzes more than 2 million vehicle listings each day and utilizes historic pricing models to determine the “live market value" of specific vehicles. Taken into consideration are the individual’s vehicle’s mileage, model, trim and options.
After calculating this value, DealFinder offers a comparison between the live market value and the seller’s asking price.
With this upgrade, CarGurus has essentially regionalized DealFinder. A shopper can use DealFinder to determine the live market value for given vehicle based on his or her region. The tool has been tailored to four regions: Northeast, Southeast, Midwest and Western.
So, say a shopper searches for a used Toyota Camry in New York. Results similar to the following example listed by CarGurus would come up:
http://www.cargurus.com/Cars/l-Used-Toyota-Camry-New-York-d292_L22938

Then, after clicking the listing details for a specific vehicle, the shopper can compare the price of that particular unit to the average for the Northeast region.

“In these economic times, auto consumers are going online to find the best deals. Our DealFinder service tells you what a car is actually worth, and helps consumers determine whether or not they are getting a good deal from their local seller,” stated Langley Steinert, chief executive officer and founder of CarGurus
“Now, we’ve added regional pricing analysis so consumers have even more information specific to their geographic region to determine how good of a deal they are truly getting,” Steinert added.