LOS ANGELES -

AI-powered digital assistant provider Carlabs.ai is using a new Dealer Direct platform to expand its offering to the almost 18,000 franchised U.S. dealers.

CarLabs is an AWS Advanced Technology Partner conversational platform that allows consumers to interact directly with an automotive brand’s data and digital assets. That interaction takes place as if they were talking to a human.

CarLabs said its OEM clients benefit from the Carlabs.ai platform, and now Carlabs.ai is expanding its omnichannel AI assistants to dealers.

With the platform, dealers can manage their customers’ entire life-cycle 1:1, at scale, and they can do that through engaging conversations through Smart Chat, email, SMS, WhatsApp, and Facebook Messenger.

Using a dealer’s DMS/CRM technology, the Dealer Direct solution platform provides relevant one-to-one communications between the dealership and their customers and prospects.

The Dealer Direct solution platform is available immediately.

CarLabs.ai created an AI-powered, conversational engagement platform to implement and personalize sales and customer service via chat, email, SMS, WhatsApp, and social channels.