LOS ANGELES -

After months of research and testing in attempt to better serve dealer partners, CarsDirect recently launched a completely redesigned version of its website.

Site officials explained the new CarsDirect.com introduces an all-new user interface designed to simplify the navigation process for consumers. The simplified interface can allow consumers to move through the site more quickly and better showcases CarsDirect’s large collection of exclusive automotive content.

A few of the site areas receiving significant enhancements from the redesign include:

—CarsDirect Research Center, which incorporates specifications, reviews and other information on new and used vehicles, as well as articles on financing, insurance and ownership.

—CarsDirect Used Car Marketplace: Hundreds of thousands of used car listings from trusted CarsDirect dealer partners.

—New Car Pricing Insider Blog: Breaking automotive news and updates on the latest rebates and incentives on new vehicles, updated daily by CarsDirect’s team of editors.

In addition to consumer experience improvements, officials believe the new CarsDirect.com will benefit dealer partners and advertisers by enhancing the performance of CarsDirect’s high quality, organic traffic.

A simplified consumer lead submission process is expected to increase conversion of traffic for dealer partners. Dealer partners also can receive new customized dealer pages that increase visibility and branding opportunities.

The site went on to highlight all CarsDirect advertisers can take advantage of expanded advertising options, including new ad units and placements that have been carefully designed to improve performance of ads.

“We’ve introduced a number of new features and made many behind-the-scenes enhancements to CarsDirect over the past few years,” explained Ken Potter, vice president and general manager of automotive sales and industry relations at CarsDirect.

“This redesign resides on a new architecture that brings these enhancements to the forefront and provides a solid foundation for the introduction of even more new products and features in the future,” Potter continued.

“By approaching this redesign from a consumer perspective, all stakeholders benefit from the new CarsDirect.com,” he went on to say. “Our focus has always been on the consumer, and our commitment to providing the best consumer experience possible remains our top priority with our new website.”