How going somewhat incognito at UCW helped new Super Dispatch CEO prepare for role
Image courtesy of company.
Premium Content
Thursday, Dec. 12, 2024, 04:54 PM
Joe Overby, Senior Editor
Matt Bradley knew that he would soon become the CEO of Super Dispatch.
But few, if anybody, in the Used Car Week exhibit hall did.
So, as he walked the expo hall floor last month, “surveying” attendees to get their take on the transportation management company, it was a bit like something out of “Undercover Boss” on CBS.