PETERBOROUGH, N.H. -

LotLinx is offering dealerships more resources to overcome what might be the most pressing challenge they’re currently facing — inventory stocking and pricing fluctuations.

This week, the inventory marketing technology company released its latest whitepaper, which leverages LotLinx’s proprietary data network that has been tracking the industry’s stocking and pricing fluctuations to determine the most effective way to mitigate this potential risk.

LotLinx explained its proprietary data set is pulled from a deep integration into the automotive ecosystem, tracking 100 million vehicles and indexing more than 35,000 websites at the VIN-level. This data is used in conjunction with cookie-free, contextual and behavioral audience-based data to power the LotLinx platform.

The whitepaper is the first in a series of reports compiled by the LotLinx Market Research Labs team and can be downloaded via this website.

“The past year’s volatile market has reiterated the importance that strong financial results depend on how successfully dealers can offload inventory risk against dynamic market conditions,” LotLinx chairman and chief executive officer Len Short said in a news release.

“Resilient dealers who want to remain strongly profitable, regardless of changes in the marketplace, need to adopt a VIN-aware marketing strategy,” Short continued.

And speaking of being VIN-aware, that also was the focus of a sponsored episode of the Auto Remarketing Podcast that featured LotLinx chief revenue officer Bill Reidy and Lance Schafer, the company’s general manager of product and technology.

That episode is available in the window below.