OTTAWA, Ontario -

Mobile customer engagement and geofencing company Mobile Dealer says customers of Trophy Automotive Dealer Group are demanding a mobile experience when they research, purchase and engage with their preferred Trophy dealerships.

Mobile Dealer says the collaboration with Trophy has allowed the dealer group to enhance its digital strategy. 

“Adapting to meet consumers’ digital demands with mobile tools gives Trophy the opportunity to better connect with a new generation of vehicle buyers, differentiate their experience, and create customers for life,” Mobile Dealer said in a news release.

Mobile Dealer said the partnership with Trophy helps improve the customer experience and increase profits and grow service for Trophy’s family of dealerships that include Mercedes-Benz of Valencia, Mercedes-Benz of Encino, Kia Downtown Los Angeles, Kia of Carson, West Covina Nissan and Universal City Nissan.

Mobile Dealer said that with more than 30,000 vehicle sales per year, Trophy is one of the largest automotive dealer groups in California. As part of a mid-term plan, the group plans to expand to 200,000 vehicles through organic growth and acquisition within 30 months.

When downloading the free Trophy Automotive Dealer Group app to their smartphones, customers and shoppers receive targeted notifications, service scheduling, live chat, inventory browsing, test drive scheduling, mobile offers, and digital loyalty rewards.

“Delivering a superior experience to our customers is at the very center of Trophy’s strategy,” Trophy Automotive Dealer Group Group digital marketing director Andy Maleki said in a news release. “As our customers continue to move toward a mobile-first approach, we pride ourselves on delivering the best mobile customer experience when they buy and service a vehicle with our family of dealerships.”

“We are very pleased to partner with a forward-thinking leader like Trophy who puts their customers at the heart of their business,” said Mobile Dealer president and chief executive officer Tony della Busa. “Engaging shoppers at every stage of their buying journey and connecting with customers throughout their vehicle ownership lifecycle will help Trophy to increase customer acquisition, improve service retention, and drive storewide profitability.”