Reviver celebrates Black History Month and founder’s entrepreneurial journey
For Reviver founder Neville Boston, Black History Month is an opportunity to reflect on his personal entrepreneurial journey and the company he’s built — and to look ahead.
Reviver has grown since its beginnings in 2009, with its RPLATE digital license plate now legal for all vehicles in Arizona and California, and for commercial fleet vehicles in Texas. The company said 10 other states are in various stages of adoption.
In October, Reviver partnered with the NBA’s Sacramento Kings, becoming the first Black-founded technology company to be featured on an NBA jersey patch.
The company said it is celebrating Black History Month as “shining a light on African Americans and the intersection of labor with the collective experiences of Black people.” Boston, who serves as Reviver’s chief strategy officer, said it’s a chance to celebrate the transformative moments to come.
“When I founded Reviver, I didn’t see the RPLATE as a singular solution to one specific problem for today’s world,” he said. “What we’re doing is transforming the entire car and driver experience, and we’re designing an ecosystem for the future.”
The RPLATE is a digital, connected platform designed to simplify vehicle management and registration while providing enhanced security and personalization. In addition to replacing traditional license plates with digital displays and allow visual personalization of the display with custom messaging, the company said the RPLATE includes location tracking, registration renewal via mobile app, alerts when the vehicle has been moved, tamper-proof mounting and anti-theft features.
For dealerships, Reviver said, the digital license plate offers brand enhancement, incremental income and operational efficiencies, allowing them to pre-install digital plates on their vehicles to use as billboards with a custom dealer logo and message, and helping modernize how dealers manage temporary and test-drive plates while reducing the overhead of paperwork and stickers.
To get to this point, Boston has had to overcome challenges as a Black business founder disrupting and innovating in a highly regulated industry. He handled them through relationship-building, working with mentors and investors such as former Microsoft chairman John Thompson and with consumers and teams at the Department of Motor Vehicles.
“Reviver is built on partnerships and relationships with mentors, other entrepreneurs and investors, state and local governments, and the community,” Boston said. “It’s about building trust and creating something that benefits all involved.
“Together, we’re pushing the boundaries in how we create solutions that reflect our diverse communities, and we hope it doesn’t stop here. Our goal is to spark change and innovation.”