DAYTON, Ohio -

The Reynolds and Reynolds Co. revealed Wednesday it is offering all North American Scion dealers two more website themes. Officials said because of these new themes, Scion dealerships can revamp their sites in a modern style "consistent with Scion branding."

These themes are being provided to the entire Scion dealer body in North America, even if their website provider is not Reynolds. However, those Scion dealers who do use Reynolds Web Solutions' WebMakerX 2.0 to build their sites will receive a few more benefits, including Dealer Interactive themes, which lets the store choose their own car, font and background colors as well as images.

"We have worked hand-in-hand with the marketing team at Scion to help ensure these new website themes work to reinforce the Scion brand and are attractive to both dealers and consumers," shared Trey Hiers, vice president of corporate marketing for Reynolds.

"These new themes provide dealers with fresh options for updating the look and feel of their dealership website and making it more appealing to consumers shopping for a car or making a service appointment online," he added.

Officials noted that Reynolds is Scion's exclusive website template designer, while also serving as a preferred website vendor.

Among the other benefits Scion dealers get from using WebMakerX 2.0 are the following, as listed by Reynolds: 

—An accessory pricing tool designed to help dealers save time and money when setting accessory prices.

—Built-in search engine optimization (SEO) tools.

—Real-time website analytics reporting.

—A free call-tracking number to help measure the number of telephone calls generated to the dealership from the dealer's website.

—Consumer interactive inventory features that enable consumers to select their preferred new and used-vehicle inventory layouts on the dealer's website for a more personalized browsing experience.

"For the past seven years, Reynolds and Scion have shared a strong partnership in supporting Scion dealerships as they develop and expand their online presence," Hiers continued.

"These latest Web themes and technology innovations help dealers better promote their business and stay compliant with their automaker's requirements and standards," Hiers added. "All of this helps dealers stay focused on selling cars and providing the best possible service to their customers."