SEATTLE and NEW YORK -

Your store inventory could look more appealing to potential buyers who are shopping online via an expanded strategic partnership Sincro and SpinCar.

The automotive digital marketing firm and provider of digital automotive engagement software announced this week that their enhanced alliance is geared to brings automated 360-degree walkarounds to more than 3,000 U.S. auto dealers.

Through a direct integration between SpinCar’s SpinBuilder CV platform and Sincro’s website platform, the firms said static vehicle images will be automatically converted into interactive vehicle walkarounds for all eligible dealers.

SpinCar and Sincro said virtual 360-degree walkarounds can increase trust and transparency by empowering shoppers to explore every aspect of a vehicle directly from their laptop, tablet or mobile device.

The firms explained the virtual 360-degree tours can enable vehicle shoppers to rotate, pan, or zoom in on every detail of a vehicle’s exterior.

With the expanded Sincro integration, all dealers subscribed to Sincro’s mid- and high-tier website packages will now be able to augment vehicle images with a complete 360-degree viewing experience. Shoppers can access the enhanced experience directly from the vehicle details page (VDP) of the dealer’s website.

Sincro also integrates with SpinCar’s full suite of digital merchandising solutions. Dealers subscribing to SpinCar’s premium products can take advantage of additional merchandising features, including panoramic views of a vehicle’s interior, interactive hotspots that highlight key vehicle details, VIN-specific feature showcases, damage tags and undercarriage images, as well as access to merchandising performance reports and detailed shopper behavioral data.  

“SpinCar’s advanced merchandising platform delivers an enhanced shopping experience for prospective car buyers, which means greater engagement and conversions for dealers,” said Jason Jewert, vice president of strategy and solutions at Sincro.

“Sincro and SpinCar share a passion for improving the vehicle shopping process and we have seen the impact that digital merchandising technology has on driving business meaningful results,” Jewert continued in a news release. “We’re excited to bring this new capability to our customers while continuing to work with SpinCar to introduce new innovations and experiences for consumers and dealers alike.”

Devin Daly is co-founder and chief executive officer of SpinCar.

“Sincro has established itself as a trusted provider to the auto industry, delivering proven technology solutions that enhance the car shopping experience and dealership performance,” Daly said in the news release. “Enhanced digital showrooms powered by exceptional digital merchandising technology are critical for dealer success in today’s era of always-on, connected shoppers.

“Our expanded partnership with Sincro will provide even more auto retailers with access to interactive digital engagement solutions that optimize the shopping journey,” Daly went on to say.