ALPHARETTA, Ga. -

World Omni Financial Corp. recently promoted Brent Sergot to an expanded role with the provider of automotive financial products and services to consumers, dealers and lenders.

The company named Sergot as vice president and general manager of third-party business operations. In this position, Sergot will be responsible for World Omni’s subsidiaries: DataScan Technologies, DataScan Field Services, Monetrics and CenterOne Financial Services. 

Officials pointed out the combined organizations have nearly 800 associates with offices in Alpharetta, Ga.; Deerfield Beach, Fla.; St. Louis; Mobile, Ala.; Solon, Ohio; Beverly, Mass.; Mississauga, Ontario; and Montreal.

Sergot joined World Omni in 2001 as director of sales and client relations for CenterOne Financial Services. Officials promoted him in 2004 to run Vehicle Inspection Services and in 2006 to vice president of DataScan Field Services.

Executives highlighted that Sergot led the growth of DataScan Field Services by seeking new business opportunities while expanding its field specialist network, leveraging associate expertise and developing cutting-edge technologies. They added that his accomplishments within DataScan Field Services include integrating the inspection and inventory check operational groups, leading the acquisition and development of DataScan’s Canadian businesses and driving considerable year-over-year growth. 

The company mentioned Sergo recently led the launch of InspectMyRide.com, an online vehicle inspection service that aims at making shopping for a vehicle on the Internet easier for buyers by giving them the opportunity to have a professional inspection of the vehicle they are considering purchasing.

“The consumer product was a natural progression for DataScan Field Services, which is already one of the largest and most respected floorplan inventory verification companies in the automotive industry and performs off lease vehicle inspections for a large number of leasing companies and financial institutions,” World Omni Financial explained.

Prior to joining World Omni, the company said Sergot served in leadership roles at the Greater Auction Group, Walden Automotive Group, MarketWise Solutions and Autodaq.