TrueCar Doles Out Automaker Grades
Monthly automaker report cards from TrueCar.com came out on Monday, and the leader of the class was a familiar one.
Receiving the manufacturer grade in TrueCar’s Performance Scorecards is Hyundai, reclaiming top billing after Subaru won it in the previous month.
Hyundai was given an A+ for the month, followed by Honda and Subaru in a tie for second, as each received an A.
To determine the scores, TrueCar examines OEMs and brands in the following measures: pricing, sales incentives, customer loyalty, market share and days in inventory data.
For individual brands, there was a three-way tie at the top. Hyundai, Jeep and Kia each earned an A+.
On the opposite end of the spectrum, Saab had the lowest OEM score with a D, followed by Mitsubishi (D+). Tying for third from the bottom were Daimler and Mazda, which received C- scores.
For brands, Saab was the lowest there as well (D-), with Mitsubishi and Jaguar not far behind. Both of those brands received a D.
The manufacturers showing the most month-over-month improvement were Jaguar Land Rover, which improved from a C+ to a B+, Suzuki (D to C) and Porsche (C- to B).
Conversely, the heftiest drops were seen at Chrysler (down to B- from B+), Nissan (falling from B to C+) and Daimler (dipping from C+ to C-).