WESTCHESTER, Ill. -

Insurance Auto Auctions rolled out several improvements to its online offerings Tuesday.

The company highlighted the mobile version of its website has been redesigned to offer an easier way to search, bid and buy vehicles.

Additionally, IAA explained its online vehicle search function has been dramatically improved by offering keyword search and refining options.

Officials contend now it is even faster and easier for buyers to find hundreds of thousands of vehicles in inventory ready to be auctioned online and at one of the company’s 159 auction facilities throughout North America.

As a result of these investments, Insurance Auto Auctions noticed that it has seen a significant increase in Web traffic accessing their data through mobile devices as well as a rapid adoption of the new, enhanced search technology.

IAA acknowledges that users search for and review vehicle inventory differently. As a result, the company emphasized that its latest search technology can allow both IAA’s mobile device site as well as the standard browser-based site to provide immediate access to vehicle information that can make the difference in a buyer’s ability to understand the level of damage, location, or any other detail that is important to them.

Insurance Auto Auctions stressed this information is critical to buyers who need remote access to information in order to make smart purchasing decisions. The company believes that searching for vehicles quickly is just as important to providers in order to get their information quickly.

“Our investments into technology that positively impacts our customers’ experience will always be a top priority at IAA,” stated chief executive officer Tom O’Brien.

“As auctions continue to be the hub of the remarketing industry, we take great pride in providing buyers and providers the ability to find vehicles quickly and efficiently,” O’Brien continued. “Now with the latest technology, we have improved the capabilities for mobile devices and a more powerful vehicle search tool.

“Vehicles are up for auction every day and inventory is constantly changing,” he went on to say. “This smart technology empowers buyers to be as specific or as broad as they need in their vehicle search and they can access this technology however they choose. Today, we can connect the right buyer with the right vehicle even faster.”

To begin a vehicle search, users can visit www.iaai.com.