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DALLAS — Liquid Motors on Wednesday launched a new mobile portal service as a part of its comprehensive dealer inventory management and marketing solution.

Executives explained this new tool can provide dealers with access to the Liquid Motors' AccuData Inventory Management System and SalesDriver Lead Management System. This access can be from any mobile Internet-enabled device.

Liquid Motors contends its mobile portal service can allow dealers who are away from the store the chance to review their inventory, leads and lead-generating activities in real-time. The company believes dealers' lead response times should improve along with the opportunity to make numerous store changes when necessary.

"Allowing dealers the technology to access inventory, ability to respond to leads, as well as other lead-generating activities from any Internet-enabled mobile device is extremely beneficial," stressed Mark Burack, vice president of business development for Liquid Motors.

"We recognize our dealers need the ability to access their inventory and leads wherever they are day or night," Burack added.