ATLANTA -

Kelley Blue Book, DealerTrack and Tier 10 Marketing are sponsoring a special upcoming workshop designed to help dealers better leverage social media, as well as improve their bottom lines.

Jim Ziegler, president and chief executive officer of automotive training and consulting organization Ziegler SuperSystems, wants to ensure dealerships are "operating at maximum efficiency."

The salesman, speaker and trainer will continue his Internet Battle Plan seminar series that aims to create a marketing “battle plan” for dealership management at the Golden Nugget Hotel in Las Vegas, July 20-22.

The sixth installment in the conference series, sponsored by DealerTrack, Kelley Blue Book and Tier 10 Marketing, will focus on sales process, social media, marketing and technology.

Battle Plan VI will feature some of the “most successful entrepreneurs in the business" as speakers, noted Ziegler SuperSystems.

Ziegler will lead a session  focused on “tuning up your social media" and will share insight on how to effectively utilize Facebook, Twitter, YouTube and LinkedIn.

Moreover, Sean Wolfington, CEO of Tier 10 Marketing, will provide the keynote presentation, which will focus on “total marketing integration of all traditional and modern mediums, including Internet, social and traditional marketing.”

Also, dealership practitioners Harold Elam and Elise Kephart will lead sessions discussing best practice tips.

Lastly, Len Critcher, of eCarList; Dan Moore, of SmartWeb Concepts; Ralph Paglia, of Tier 10 Marketing; and Rory Vaden, author, speaker and entrepreneur, will share insight to their areas of expertise.

Company officials stressed that attendees will leave the conference only after learning about the following:

—How to maximize existing profit centers and create new ones.
—How to ensure that your dealership doesn’t waste a single opportunity to do business.
—How to set up and manage a high-volume, high-profit BDC.
—Methods, programs, marketing and advertising secrets to drive floor traffic and phone traffic.
—Video search engine maximization.
—How to turn your dealership into an Internet sales powerhouse.
—Facebook, Twitter, YouTube and LinkedIn: Learn to create dealership social community marketing programs that yield incredible returns.

To register, call (800) 726-0510 or visit InternetBattlePlan.com.

For more information regarding Ziegler SuperSystems, see zieglersupersystems.com.