SCOTTSDALE, Ariz. -

Quantum5 wants to transform dealership training and bridge the gap between traditional and digital customers.

To help the firm accomplish that goal, the company recently welcomed a new vice president of content strategy who has a background with automakers’ operations in both the U.S. and Canada.

Taking on the role is Terry Staggs, who will build out Quantum5’s content library and work with industry veterans Dave Foy, Sarah Vantine and Jason Frank to harness their knowledge and turn it into engaging training modules for both in-person and virtual training classes.

Staggs brings decades of experience to his new role at Quantum5, previously serving as the programs operations manager at Precision Dynamics International (PDI). While with PDI, Quantum5 highlighted that Staggs successfully planned, developed, implemented and carried out field training initiatives to manufacturers the likes of Nissan USA, Infiniti USA and Nissan Canada.

Quantum5 mentioned that Staggs played an intricate part in the development and delivery of nearly 40 unique, OEM-specific courses designed to increase the business acumen of OEM field representatives.

“Terry’s stellar reputation, deep automotive training expertise, and success in building out the field program while at PDI, is well known and greatly admired within our industry. He will be instrumental as we build out our training content and bring it to dealers across the nation,” said David O’Brien, chief executive officer and co-founder of Quantum5.

“We have the greatest minds in fixed ops on our team, and Staggs will bring his considerable skills to help harness their combined knowledge to increase customer relations, profits and lifetime value for our clients,” O’Brien continued in a news release.

Quantum5 explained that its strategy is to join the power of in-person skills training with backend technology that includes AI learning, gamification and community building to create ongoing proficiency in learners.

As sales and service teams work their way through the different levels of the app, the company said they become better at determining needs and motivations of buyers, delivering value and handling objections. These skills work together to increase both sales and upsell service opportunities, bridging the gap between traditional and digital retail customers,” according to Quantum5.

“The mission of Quantum5, to leave the automotive industry better than they found it and give teams the skills to engage and relate to each individual buyer, aligns with my personal goals for the industry,” Staggs said.

“I am thrilled to be on the team and ready to roll out the impressive industry knowledge of Quantum5’s leaders to the next generation of automotive retail teams,” he went on to say.

For more information on Quantum5 and how it can help digitally transform your sales and service teams through training, visit www.quantum5.ai.