Auto Remarketing is recognizing the 2022 Women in Retail honorees in the current issue of the magazine and at Used Car Week this fall in San Diego. 

With these awards, we specifically recognize top leaders on the retail side of the auto industry, including honorees from dealerships, dealer groups and third-party providers/vendors

Over the next few weeks, AR will be posting Q&As with each of the honorees on this website.

Next up is Stephanie Clark, who is marketing director at Bob Ruth Ford.

Auto Remarketing: What do you enjoy most about working in retail automotive, and what would you change?

Stephanie Clark: The constant change and needed adaptation in retail automotive is what I enjoy the most about working in this space. Each and every day brings something new to the table — whether that be market shifts, new technologies, or process wise. The way we must operate and function truly is ever-changing on a day-to-day basis. What was working yesterday may not work tomorrow. It keeps me on my toes to say the least and I find it extremely exciting often having opportunities at tackling new challenges.

Something my dealership is working towards and making strides on changing is transparency for the consumer. We have improved our processes to make it easier, more convenient, transparent, and enjoyable all-in alignment to give consumers buying confidence.

AR: What is the top trend you’re watching in retail automotive this year?

Clark: Overall digital expansion. With certain aspects of the automotive world being outdated, there has been a huge shift in marketing strategies, process structures, website features, and so on. The automotive industry and vendors within have made great strides and technological advances beneficial to dealers. There is always something new, bigger, and better being developed.

AR: What piece of career advice would you give your younger self?

Clark: Growth will come when you step outside your comfort zone. Get uncomfortable! Learn new things, embrace the journey, make mistakes, but keep on going — and go fast! What has been the top key to your success in retail automotive? I am always learning. Adopting the good and making changes where needed has been key. Remaining open to new trends and technologies directs me when to pivot, how to pivot, and where. I am fortunate to be surrounded by an executive team that supports me, trusts me, is open to and offers resources that aids in our success as a dealership.