STELLA  Automotive AI, which provides conversational artificial intelligence technology, said Tuesday it has named a vice president of U.S. sales.

Hired for the role is Sherri Eidenberg, whose 20-plus years of experience includes time with Live Person and Cox Automotive.

“We aligned early with dealers to help them solve real problems,” STELLA chief executive officer and founder Josselyn Boudett said in a news release.  

“Sherri’s high energy and focus on customer success reflect our brand well,” Boudett said. “Her agile leadership will help us develop a single, cohesive customer support program designed to deliver exemplary support and help dealers transform their call centers.”

Eidenberg added: “I am excited about the opportunity to build a sales and account management organization that can support dealers adopting this multi-intelligent conversational digital assistant.

“The technology is cutting edge. STELLA is an indispensable tool for dealers. It is a pleasure to work alongside world-renowned scientists and industry veterans.”