PETERBOROUGH, N.H. -

Veteran sales executive Bill Reidy has joined VIN asset management system LotLinx as chief revenue officer.

Reidy has worked to grow and manage large enterprise customers, which LotLinx said makes him a strong asset toward its efforts in solving pain points and eliminating waste in the dealership sales process.

LotLinx said the announcement marks a milestone for the company following its release of VINtv, a video advertising platform for dealer inventory.

Reidy brings more than 25 years of sales leadership and executive management experience in various industries, and LotLinx said he is passionate about coaching.

The company said Reidy rose through the ranks at dealer groups including MileOne Autogroup and Penske Automotive Group, where he developed a deep understanding of the automotive industry.

Reidy also led key initiatives at vAuto, designing sales and operations management processes and building a strong national sales team, according to LotLinx.

He most recently founded PWRhouse Consulting, a Sandler Training center in Orlando.

“Bill is a well-respected training expert with founder’s knowledge in the art of inventory optimization,” LotLinx chairman and chief executive officer Len Short said in a news release.

Short continued, “He wasn’t looking for a job, but came to believe that the LotLinx technology, timing, and position was an opportunity to make waves in retail automotive — again”.

At LotLinx, Reidy will lead training programs for the sales organization, joining LotLinx at an important time in the company’s development. He will do that as the company transitions from a player in the automotive digital marketing sector to a VIN Asset Management System, operationalizing the vehicle sales process from the point of acquisition.

“I’m thrilled to be joining the LotLinx team during this crucial time,” Reidy said.

He continued, “I’m a strong believer in using every encounter as an opportunity to evaluate, coach, and build the self-confidence as a team, creating habits and skills that lead to success.”