CINCINNATI -

Last week, Mike Albert enhanced its vehicle subscription service — Subscribe with Mike Albert — an initiative first rolled out in August.

Along with its other three subscription options, Mike Albert customers now can take advantage of an electric vehicle membership plan

According to a news release, the EV membership plan will feature the Tesla Model 3, allowing subscribers to drive a luxury EV without the hassle of leasing or buying.

Like all Mike Albert subscription plans, the EV plan will include full-coverage insurance, all routine maintenance, concierge delivery, 30-day vehicle swap options, and 24-hour roadside assistance, all in one monthly fee.

“The world is evolving. The automotive industry is evolving. We know that electrification is here now and will continue to grow significantly in the future,” said Tom Guy, general manager of subscription services at Mike Albert.

“We want to make sure our community has a ‘try-before-you-buy’ EV option so they can utilize an electric vehicle for an extended period of time before they choose to purchase,” Guy continued in the news release.

Subscriptions are available to customers living within a 75-mile radius of Mike Albert’s flagship location in Evendale, Ohio. The monthly subscription fee allows customers to swap vehicles every 30 days.

Customers also have the option to upgrade or downgrade to other plans depending on current needs after signing up via the mobile app.

Mike Albert has sought to be a leader in the automotive electrification movement for the past 10 years, from recently creating the sales & fleet electrification director position to introducing this new EV membership plan.

To learn more about Subscribe with Mike Albert’s new membership plan, visit subscribe.mikealbert.com.